Why antitrust talk may be a pressure tactic — not a probe — against homebuilders
A Friday-morning news report suggesting that the Trump administration is exploring an antitrust probe into U.S. homebuilders landed with its intended shock value. The implication? Washington, having rattled its saber, may be preparing to treat large builders as a concentrated market actor whose beha
Lofty details new agentic AI operating system for real estate agents, brokers
Lofty is leaning into the next phase of artificial intelligence (AI) in real estate, not just assisting agents, but quietly running much of the business for them. The real estate technology company has introduced Lofty AOS, which it describes as the industry’s first agentic AI operating system built
A spring selling eve – pre-game – note to homebuilding leaders
Homebuilders — many we talk with — are calling today’s selling environment one of “demand uncertainty.” The phrase is clear. Traffic is uneven. Conversions are harder to forecast. Buyers hesitate longer, ask sharper questions, and walk away more often. The label itself may quietly misdirect leadersh
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